2015.01.09

A report published by Times Property on January 5 announces that by the end of 2014, the contract sales volume, which is yet to be reviewed, has amounted to RMB 15.2 billion, with an annual growth of 37.8%. The contracted floor area reached 1396 thousand square meters, with an annual growth of 38.2%. Both of the above-mentioned growths are rank the top places in terms of growth in sales performance among other public real estate enterprises last year.

In addition, Times Property, in 2014, not only successfully fulfilled the annual sales mission, but also ranked among the TOP50 domestic real estate enterprises in CRIC and China Index Academy’s statistical reports, exhibiting promising prospects in its first year after IPO.

Taking roots in southern China, Times Property is warmly welcomed by customers with its high-growth prospects

Times Property has its roots in the southern China, and has developed 30 properties in six economically developed cities including Guangzhou, Foshan, Zhongshan, Zhuhai, Qingyuan and Changsha. In 2014, Times Property has initiated a number of new real estate projects. With adequate number of real estate products and a clear-cut positioning, Times Property, in its call for high-quality lifestyle, has been enjoying great popularity.

According to CRIC's statistics, in 2014, 20 key enterprises in the real estate industry witnessed an increase of 18% in their sales performance, but saw a decrease of 7% in their growth rates, compared with last year. In contrast, Times Property is announced to achieve an overall contracted sales volume of RMB 15.2 billion with an annual growth of 37.8%, and an overall contracted floor area of 1396 thousand square meters with an annual growth of 38.2%.

Against such a context, Times Property has not only successfully fulfilled the prescribed sales mission of RMB 15 billion, but also ascended to the TOP 50 domestic real estate enterprises in terms of the sales volume. CRIC’s statistics have demonstrated that Times Property in 2014 ranked No. 47 in terms of its sales revenues and No. 50 in terms of the saleable area.

Although it was not long before Times Property went public, the high growth perspective of Times Property is widely recognized by the capital market. It is reported that Times Property’s sales volume increased substantially in 2013, reaching at an all-time high RMB 11.1 billion with a growth rate of 58%. In 2014, the sales figure has further increased to RMB 15.2 billion. With its remarkable compound average growth rate, Times Property stands out among other real estate enterprises.

For this reason, on May 30 of last year when Times Property went public for less than one year, it was included in the China Index in MSCI Global Small Cap Indexes. Global Small Cap Indexes, formulated by the prestigious investment bank Morgan Stanley, is formed on the basis of the stock value, liquidity and financial performance of listed companies all over the world, and is regarded by investment banking professionals as one of the most important reference indexes in the capital market. Being part of this index signifies the capital market’s recognition of the market value and growth potentials of Times Property.

Receiving a wealth of honors in 2014, Times Property has enhanced its brand presence

The year of 2014 coincides with the 15^th anniversary of the founding of Times Property and the 1^st anniversary of Times Property as a public company, an era when the company has won a number of reputable awards and enhanced its the brand awareness and influence through a series of marketing activities.

In terms of corporate strength, Times Property has achieved growth rates of 58% and of 37.8% in its contracted sales volume in the two consecutive years of 2013 and 2014. By virtue of the company’s strength and performance, it has won the recognition from the authoritative institutions, namely CRIC and China Index Academy, for the two authorities ranked Times Property as one of the TOP 50 real estate enterprises in terms of the sales volume, and as one of the TOP 37 in "Top 100 Excellent Real Estate Enterprises in China". Times Property also ascended the Fortune China 500 list, among other significant honors.

In terms of brand influence, Times Property in 2014 was for several times awarded "China's Most Influential Real Estate Enterprise", as well as many other marketing honors, to name a few, “Annual King Line Sales Award” and “Annual Internet Innovative Marketing Award”. To recall significant events of 2014, Times Property launched a series of branding activities, including the three blockbuster micro-films themed “The Life That We Can Look Forward”, which were widely promoted on the social media. In addition, Times Property also hosted a thanksgiving gala on December 21, celebrating with over thirty thousand people its 15^th anniversary and 1^st anniversary as a listed company. This celebration was warmly welcome by the city dwellers though in a chilly winter, a significant signifier of the company’s powerful strength.

In addition, Times Property, with its excellent solvency, has been honored for four consecutive years as one of the Top 20 in the "Guangdong Credit Standing Enterprises". Because of its outstanding internal management and corporate operation, Times Property has won unanimous acclaim from Hong Kong investors and media, wining the honor of "Hong Kong Outstanding Enterprise", and because of its outstanding contribution to the cause of charity, has been presented with the "Golden Cup Award" of the Guangdong Poverty Relief Day and a President’s Award by the Community Chest of Hong Kong.

Times Property plans to establish a one-stop platform for community services in the upcoming 15 years

With the advent of the “silver age”, Times Property is seeking opportunities of transformation in its business sectors, besides the traditional residential business. On the company’s thanksgiving gala themed with “15 Years’ Devotion, Love at Times” in celebration of its 15^th anniversary and 1^st anniversary, Mr. Shum Chiu Hung, the chairman and president of Times Property, claimed that Times Property would be devoted to reforms and on the basis of building high-quality households continue to establish community services platform where 30 million owners could enjoy a more convenient community life.

Founder Securities has pointed out in a research report that given a household with 70 years’ property rights, it takes 3.5 year for a home buyer to move into such household, a limited period of time with restrained output. However, after the buyer moves in, in the rest of the 66.5 years, service providers can continue to create market potentials by satisfying the diversified needs of households for through operations and maintenance. This also means that the best service owner will also be the one that is going to lead the industry.

It is foreseeable that Times Property, holding the two trump cards of "high-quality households" and "high-quality community services", will continue to maintain its momentum of high growth, and is expected to become the dark horse in the “silver age”.