2016.05.02

Timing Home, an elaborate life-experience and sales center established by Times Property, had its official May 1 public opening on the sixth floor of Grandview Mall. Members of the press, designers and guests from the real-estate industry attended the opening ceremony. At noon that day, the doors opened to participation in the activity, whereby the facility had the appearance of a resort favored among the people of Guangzhou.

It is said that Timing Home provides not only café and reading experience, life experience and art appreciation but also a one-stop home-buying service with access to all Times Property projects. Therefore, it represents Times' effort to foster a new service mode in the age of Internet and experience-based economy.

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Integrating five major functions, Timing Home attracts thousands of citizens

"In the age when virtual reality and Internet are gradually occupying our life, we try to discuss the feasibility of the new commercial mode and seek for a wonderful kind of life experience via real experience room," said Shen Shuiping, the curator of Timing Home. He also added that the whole experience space includes five zones, i.e., Front Art Zone, Café Court, Reading Zone, Life Experience Zone and Business Negotiation Area with art works concerning "home" interwoven within to achieve integration of and exchanges among the various spaces.

·Picture of Timing Home

 

As soon as you step into Timing Home, you may feel like it's an art gallery with an economical mode of expression and an artistic atmosphere. Strolling through the gallery, you can see unique designs and works of art. Going deeper, you will find graceful café and bookshop, which are quite agreeable. Moreover, the Life Experience Zone and Negotiation Area inspire a sense of comfort.

The Reading Zone, with shelves 20 meters long, houses nearly 10,000 books. Thus the Reading Zone caters to the reading requirements of various styles and is quite suitable for bookworms. However, apart from resting, chatting and business negotiation, the Café Court is flexible enough to accommodate different needs, including those of business conferences, small press briefings, art exhibitions, forums, etc.

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Chen Hongrong, the director of the Design and Development Center of Times Property Group, explains that Times Property has oriented Timing Home to home purchasing and serve as a favored resort in the city; to be a platform for our home owners, members and even the citizens to have a drink, enrich themselves through reading, and participate in cultural and art salons. "Along with life experience, we're presented with an opportunity to share our way of life and the perception of art that's integrated with daily life, here at Timing Home."

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The many posts with respect to Timing Home on Times Property's official WeChat account have drawn attention from every corner of the region. On the day of its opening, thousands of citizens flooded to Timing Home in order to learn more about Times projects and glimpse this most pleasant way of life.

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Timing Home facilitates one-stop purchase for all Times projects

Timing Home, unlike most other brand-experience centers, is also a platform intended for the one-stop home purchases. As such, the service includes information, property inspection and sales of Times projects in Guangzhou, Foshan, Zhuhai, Zhongshan, Qingyuan, Changsha, etc. All this is available at Timing Home. For home purchasers, they can experience the life philosophy advocated by Times Property and purchase all the homes and products of Times Property either for investment or residence in a convenient way at Timing Home.

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To help home purchasers better understand Times projects, Timing Home is equipped with Life Experience Zone and Negotiation Area, two model units for on-site inspection and experience and professional sales personnel who will introduce the projects to clients in an all-round way via 360 home inspection, e-brochure, etc. In this sense, the whole process of home purchasing can be accomplished at Timing Home. One-stop home purchasing is of great convenience for urbanites since it spares them of the fussy procedures and the time cost in project inspection. Future employment of VR technology and remote video will further improve the experience of housing purchasers.

·Picture of Timing Home

 

When asked about the innovation by Timing Home, Qin Zhanghui, the general manager of the Brand and Marketing Center of Times Property Group explained that Times Property has long been aware of experience-based commerce as a trend, to which the Internet age has added more possibilities. Thus the location for home sales has changed from a fixed venue to the one-stop flagship store and then to online stores. Consequently, the public's perception of the purchase process has gone through great change and the means of buying real estate has become more convenient. Timing Home is the right product for such a concept.

Insiders have said the Timing Home mode created by Times Property is unprecedented in the real-estate industry and that, in terms of the "Internet+" real estate with high expectations, it is a big step forward toward the next development trend.