2015.07.27

Times Property launched its “Ice Promotion Festival” through the crossover cooperation with UBER's "UBER Ice Cream Going Global". The Times Bund (Guangzhou), Times Cloud Atlas (Guangzhou), and Ocean Times (Guangzhou) joined hands together to promote the "Fixed Price at the Freezing Point", "0 Interest Rate for Installment Payment", and "Free Parking Space" to the customers and attracted much attention from the local market through this event, successfully leading to a surge in its sales.

"Ice Promotion Festival" with "UBER Ice Cream Going Global"

"UBER Ice Cream Going Global" was rolled out on 24^th July in 54 countries and regions as UBER's global marketing campaign. "Ice Cream" on demand would be delivered directly to the customers by supermodels driving MINI COOPERS, two-wheel mobility scooters, or even drones. All you need to do was to select "Ice Cream" from the app's option. Times Property seized the opportunity of the crossover cooperation with UBER to promote its projects run by the Guangzhou Branch (South).

·The Promotion Festival

Multiple online and offline resources of the Guangzhou Branch (South) were integrated for the event based on the platform provided by UBER to create the suspense and the sensation, which successfully aroused the interest of the market. The "Marriage of Times Property & UBER" was unleashed through WeChat and online platforms to attract the eyeballs of the potential customers. Right before the UBER Ice Cream activity, Times Property took the advantage of sending ice cream to the offices located in the major commercial centers in Guangzhou and to give out free UBER discount code as the prelude to the "Ice Promotion Festival". On 24^th July when the event was officially launched, Chrissie Chau, Sunshine Goddess of UBER Ice Cream Going Global, was invited to serve the ice cream to the door of the homeowners of the Times Property projects. The "Ice Promotion Festival" of Times Property Guangzhou Branch (South) created a climax for home purchasing during that week.

·The Promotion Festival

Hot Sale on the Ice Promotion Festival

Many homebuyers came to the "Ice Promotion Festival" activity on the weekend, which led to a spree of home purchasing on site. Almost all apartments offered with the fixed price were sold out. The buyers told us that they made the decision because the promotion activity released them from the burden on their shoulder to buy an apartment. 

·The Promotion Festival

The activity will last to 2^nd August. More surprises are waiting for you. Follow us on WeChat for further information.