2015.08.16

On 15^th August, Times Cloud Atlas (Guangzhou) organized a one-day trip for the owners of its apartment buildings 1, 10 and 11, and more than 289 owners participated in the activity. The trip included a tour at the Times Museum, a talk given by Tsai Ming-Liang, a renowned director, a night cruise on the Pearl River and a reciprocal dinner on the cruiser. The activity was designed to increase the brand awareness and recognition of Times Property, enhance the bond with owners and encourage them to bring in new customers. 

·Owners’ One-Day Trip by Times Cloud Atlas (Guangzhou) 

At 12:30 that day, owners of Times Cloud Atlas (Guangzhou) showed up on time at the Sales Gallery despite the unpredictable thunderstorm in Guangzhou.

·Owners’ One-Day Trip by Times Cloud Atlas (Guangzhou) 

At 14:30, the group arrived at Times Museum where they went on to admire the exhibits and expressed their own opinions on the works. One of the owners, a fan of art, said, "I knew Times Property was a successful artsy real estate developer, but today, I find out it is indeed an artist of life.”

·Owners’ One-Day Trip by Times Cloud Atlas (Guangzhou) 

The group watched a documentary directed by Tsai Ming-Liang at the museum and attended Tsai's Talk where Tsai shared his experiences and insights with the audience. Some interested owners even interacted with the director during the discussion. Although they did not spend much time at Times Museum, the owners suggested it was enough for them to gain a better understanding of Times Property’s corporate culture.

·Owners’ One-Day Trip by Times Cloud Atlas (Guangzhou) 

The highlight of the itinerary was the night cruise on the Pearl River, a great opportunity for the owners to enjoy the breathtaking view of the River. Time Property also threw a reciprocal dinner on cruiser for owners with a nice spread of buffet while they feasted their eyes on the enchanting night scene of Guangzhou. The performances from cowboy dancers, funny clowns and the jazz band lightened the night up. And a lucky draw with home appliances as prizes brought the party to a climax. At the dinner, Times Property introduced owner’s passport and the benefits. Some owners said, “Too much fun. I am so exited. We will definitely make the most of the homeowner's passport in the future. And we would love to introduce Times Cloud Atlas (Guangzhou) to our friends and families. "

Times Property promoted its corporate culture in a subtle way through various forms of activities and expanded its fan base with the help of supportive and loyal old customers. It also successfully enhanced its influence through fan marketing and the network of current homeowners to attract new buyers and score more deals.