2016.12.18

On December 17, Times Homes collaborated with the Young in Beicheng to establish the Disappointment in Love Freezer, so as to spread greater "healing" force through the disappointment in love mementos of netizens. The event attracted a huge number of Lovelorn Alliance members. All the exhibits and the money earned through their sale were given to charities devoted to relief from depression. Aside from healing the trauma of each visitor, it brought warmth to depression sufferers, who could then find it easier to deal with the chill of winter.

Times Home has always advocated that people should share their thoughts on life. The Disappointment-in-Love Freezer, in particular, set sail with the Healing Assembly. Apart from listening to the love stories hidden in the 100 objects signifying disappointment in love, Times Home and the Young in Beicheng collected 30 mementos on the eternal subject of love.

Times Home invited exhibition visitors to share their love stories and the approaches of coping with heartbreak. With great passion for the process of healing, the visitors endeavored to help the lovelorn erase their negative energy and return from depression.

Instead of encouraging people to hold fast to the pain experienced in their relationships, the event strives to motivate people to establish a space for the return of positive feelings. This, of course, is based on the "life stylist" philosophy espoused by Times Home. Additionally, the event seeks to ignite passion for a new life and encourage people to begin a wonderful life right away, as opposed to confining their future to aspiration alone. The off line exhibition of the Disappointment in Love Freezer was well received as an embodiment of Times Property's brand image.