2019.01.20

The 15th Anniversary Charity Night of Times Foundation was held in Guangzhou on the evening of January 19, 2019. More than 300 guests, including provincial and municipal government leaders, caring entrepreneurs and representatives from the cultural and art circles, attended the evening gala. The 15th Anniversary Charity Night of Times Foundation not only celebrated the occasion but also summarized the cause of public welfare. The event spoke to the public on behalf of the recipients through an innovative combination of orchestral music and micro-films.

·"More Beautiful with Love": The 15th Anniversary Charity Night of Times Foundation

"More Beautiful with Love" Charity Night Included Several Splendid Chapters

The 15th Anniversary Charity Night of Times Foundation on the theme of "More Beautiful with Love" combined orchestral music and micro-films to stunning effect.

The Guangdong Pearl River Symphony Orchestra played throughout the festivities. Other performances included poetry recitations and a chorus. The event recalled the history of the 15 years and major public-welfare programs of Times Foundation, but it also highlighted the prospects of a bright future.

Chapter I A Record of Time

The party kicked off with symphony music and the poetry recitation of I Need You in My Life. And the history of 15 years of Times Foundation was reviewed by video.

Ms. Li Yiping, the founder of Times Foundation, Zhuang Kan, vice director of the Guangdong Department of Civil Affairs and director general of the Guangdong Bureau of Civil Organization Administration, and Mr. Li Ziliu, former mayor of Guangzhou and founder/chairman of the Overseas Friendship Association of Guangdong Cantonese Zhujixiang, delivered a speech.

·Ms. Li Yiping, founder of Times Foundation, made a speech.

·Zhuang Kan, vice director of the Guangdong Department of Civil Affairs and director general of the Guangdong Bureau of Civil Organization Administration, made a speech.

·Mr. Li Ziliu, former mayor of Guangzhou and founder and chairman of the Overseas Friendship Association of Guangdong Cantonese Zhujixiang, made a speech.

Chapter II The Song of Blue

A melodic, emotive piano concerto called "Blue" found favor in the eyes of the audience. Wei Yizhe, the player and composer, won enthusiastic applause.

Mr. Wei, an artistic genius, suffers from autism. He composed the music to accompany "Blue," a public-welfare documentary focusing on autism, which was funded and shot by Times Foundation. Through his performance, the Times Foundation appeals to the public to pay more attention to this special group and give them more understanding and support.

·Wei Yizhe played piano at the evening party.

Chapter III Field Blossom

The chorus, The Moss, brought the event to its pinnacle.

Two volunteer teachers of the Times Foundation's "Field Blossom" project led three students and a group of children from Guangzhou Opera House to sing a beautiful song called "The Moss." With moss as a metaphor, the people are called upon to pay attention to rural education, particularly art education, and allocate more resources to it.

·The volunteer teachers led their students in singing "The Moss."

Chapter IV Let Love Bloom

The party concluded with a toast to the guests, which was given by a representative of the council of Times Foundation.

·The representative members of the council of Times Foundation proposed a toast.

It is worth mentioning that, in the evening, the Times Foundation took the 15th anniversary as an opportunity and mobilized the caring guests present for charity auction in collaboration with Guangdong Youth Development Foundation. All the funds raised through the auction would be transferred to the Special Fund for the "Field Blossom" project of Guangdong Youth Development Foundation and supervised and managed by special personnel.

A total of RMB 7,248,100 was raised at the charity auction. Mr. Shum Chiu Hung, board chairman of Times China, announced at the event that Times China would donate an equal amount of RMB 7,248,100 to Times Foundation for carrying out volunteering art teaching in rural areas and building multifunctional art rooms together with the raised funds.

Times Foundation Has been Committed to Exploring Public Welfare for Fifteen Years

As one of the earliest real estate corporate foundations in China, the Times Foundation has been operated for 15 years.

The Times Foundation has, by upholding the mission of "making it possible for more people to choose their own life," the Times Foundation has focused on four major fields, namely education, art, medical treatment, and poverty alleviation and relief, with accumulated donations of more than RMB 800 million. The Foundation has organized and co-organized more than 800 public-welfare activities with the cumulative direct beneficiaries of more than 500,000 people. As a social organization it was given a 5A rating, which is the highest provincial designation given by the Guangdong Department of Civil Affairs.

Ms. Li Yiping, who established the Times Foundation, in her speech at the event, said the Foundation was always thinking about how to help needy people more effectively. Thus, a 15-year exploration of the issue has enlightened the organization. The Times Foundation should empower the recipients so as to help them break through the barriers and "make it possible for more people to choose their own life."

Ms. Li Yiping further explained that: Empowerment is to help the recipients find the crucial reasons for their incapability to improve the status quo so as to help them break through these barriers and gain the ability to continuously improve their life. After a person gains the ability to change his/her life after being empowered, he/she will help more people in the same way so as to spreads positive energy and form a virtuous circle.

Under the guidance of this concept, the public welfare model of Times Foundation is being upgraded from providing pure material support to empowering individuals to break through the status quo and from offering one-off help to exerting a lasting impact on their lives. The "Field Blossom" project is a typical public welfare program of Times Foundation based on the concept of empowerment.

Enrich Life with Art, Flowers Bloom in Rural Areas

In September 2018, Times China Launched the Field Blossom project in Guangzhou. Field Blossom is a new initiative designed to respond to the national rural revitalization strategy and revitalize rural regions through a focus on art education.

In less than five months after the project was launched, the Times Foundation sent a group of volunteers offering long-term art education to rural schools, built two stadiums of rural primary schools, held one creative music workshop, funded the two public welfare programs, respectively titled "Cangdong Village Cultural and Art Preservation Week" and "Music Forum of Lingnan," and organized several site visits.

Zhuang Kan, vice director of the Guangdong Department of Civil Affairs and director general of the Guangdong Bureau of Civil Organization Administration, highly recognized the Field Blossom project. He deemed that, art points out a unique path to revitalize the rural area. Art education can open up the vision of the next generation and accompany the growth of children. The Times Foundation has bright prospects to revitalize the rural area. And its results are promising.

Art education, art ventures, and art festival are the three major parts of the Field Blossom project. The Times Foundation will continue to cultivate art education volunteers, art education for years to come, and guarantee the hardware conditions of rural art education by building multifunctional art rooms. Meanwhile, it focuses on the institutions and individuals that are deeply engaged in traditional culture and art and provide financial and intellectual support for the healthy, sustainable development of cultural and art education. Additionally, the Times Foundation has organized diversified cultural and artistic performances to rural teachers and students, created platforms for the children to display their talents, and demonstrate rural art in varied ways.

The three-pronged approach allows the Times Foundation to provide teachers and resources support for art education in rural schools. Moreover, through the preservation and of rural history and cultural heritage it revitalizes the traditional art.

The Times Foundation, through the functions of the Field Blossom project, will donate to the construction of multifunctional art rooms for rural elementary schools in several regions--beginning with the eastern, western and northern parts of Guangdong--to ensure hardware support for musical and artistic causes. Additionally, based on the multifunctional art rooms, it will work with local government departments, schools and charity partners to enhance the quality of rural education while providing support and nutrition for the healthy growth of children in rural areas.

Love in the Heart Makes One Glitter. The development of 15 years of Times Foundation is inseparable from the help and support of innumerable like-minded people. We thank you and promise to continue the effort on behalf of public welfare as a most worthy cause. After all, life is more beautiful with love.