Corporate News Property News

2019.04.25

Help More People Live the Lifestyle They Are Longing for, Starting with Sports and Health

There are many lifestyles to which people can look forward, and "sports and health" must be one of them. In every spring, Times China answers the call of "Fitness for All" programs and awakens the spirit of enterprise. This year, 2019, marks the twentieth anniversary of the founding of Times China, and accordingly the company has organized a series of competitions under the theme "Run with the Greater Bay Area" in pursuit of a healthy, happy life.

Early in March, Times China joined hands with Qingyuan, Foshan, Zhaoqing and Dongguan to hold large-scale sports events, including hiking and marathons. In April, it returned to the communities and held the "8km Competition in Eight Cities of the Greater Bay Area" in collaboration with owners. Amid the beauty of spring, participants felt the charm of the Greater Bay Area with their footsteps as they embraced a healthy lifestyle.

· Executing the national strategy and supporting sports events in the Greater Bay Area

Based on the document Opinions of the State Council on Accelerating the Development of the Sports Industry and Promoting Sports Consumption, which was issued in 2014, the State has paid special attention to the health demands of people and elevated "Fitness for All" to a national strategy. Thus, Times China has vigorously implemented the strategy, provided support for sports events and development, sponsored major domestic and overseas events such as the Foshan 50KM Hike and international marathons, and served as the title sponsor of the Guangzhou Times China Long-Lions, the only CBA team in Guangzhou. To motivate participants in the Greater Bay Area and invigorate cities throughout the region, Times China has taken new steps to facilitate the development of sports in the Greater Bay Area, doing so in concert with "Fitness for All."

· Advocating sportsmanship and encouraging strength in the Greater Bay Area

Running and hiking have always been popular among the public. Times China has supported sports events, serving as a title sponsor for various sports events, and provided platforms for sports enthusiasts in the Greater Bay Area.

The spirit of passion--the will to fight hard and achieve transcendence--displayed in sports is consistent with the core values of Times China, namely "love, commitment and creation." Looking back upon the events in Qingyuan, Foshan, Zhaoqing and Dongguan, players raced each other in unity and close cooperation. They manifested the spirit of Times China, which is in continuous support of sports events.

· Times owners lead "Fitness for All" in the Fun Club's "8KM Competition in Eight Cities of the Greater Bay Area"

Times China not only encourages sportsmanship in society but also returns to its original mission of bringing more artistic community life to owners. The company embodies that mission of quality in its services, in the creation of the innovative "Times Fun Club" brand, and lets the interaction in people's daily lives and the warm relationships among neighbors become the spiritual core of the community.

The "Times Fun Club" follows the values of "art, sharing, joint development, and growth," injects beautiful artistic life philosophy and interesting experiential methods, and lets interesting people meet in Times China. Though the "Times Fun Club" was just launched for a month, more than 150 community fun clubs have been derived from it, such as basketball, dancing, parent-child and public benefit clubs. In April, the "Run for Fun Club" took the lead in initiating the "Times Fun Club × CODOON Run event with the Greater Bay Area" in collaboration with CODOON, attracting over 200,000 people to sign in the competition and more than four million people to follow and like it online. Offline, ten owner teams in eight cities--including Guangzhou, Foshan, Zhuhai and Dongguan--ran for eight kilometers to cheer for Times China and the Greater Bay Area, flooding the screen with the Greater Bay Area at the same time.

The series of events of "Run with the Greater Bay Area" help people feel the beauty of the Greater Bay Area, arouse the courage of people to fight hard, and let the positive energy brought by sports spread throughout the Greater Bay Area.

President Xi Jinping stressed, "Mass sports contribute to a powerful country, and a powerful country enjoys mass sports. Sport is an important means of improving people's health and an important content of realizing the Chinese Dream, which is able to provide powerful mental strength for the great rejuvenation of the Chinese nation." In recent years, by continuously initiating and supporting sports events, Times China has made sports a new calling card of the image of cities in the Greater Bay Area. It has widely promoted Fitness for All and let more people work hard to achieve the goals of health, interest, sharing and vibrancy. In the future, Times China will join hands with more people and take more steps toward a beautiful life.

Appendix: Sports Events Sponsored by Times China Recently

April 2019: Times China · 8km Competition in Eight Cities of the Greater Bay Area

March 2019: Times China · Foshan 50KM Hike

March 2019: Times China · Charity Hiking of 10,000 People in Dongguan

March 2019: Times China · Zhaoqing International Marathon

March 2019: Times China · Qingyuan Marathon

In September 2018: Times China served as the title-sponsor of the CBA team "Guangzhou Times China Long-Lions"

May 2018: "Times China · Zhaoqing Hike Day" Fitness for All

December 2018: The Fifteenth Times China "Baiyun Cup" Table Tennis National Open Tournament

May-November 2018: The First "Times China Cup" Guangdong-Hong Kong-Macao Greater Bay Area Table Tennis League

May 2018: Exclusive sponsorship of Times China in the 10th Guangzhou Mayor Cup Times China Table Tennis Games

2018: The Sixth Times China Guangzhou North Golf Invitational Tournament

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