2021.09.14

The 19th Annual Conference of Mall China International Forum & CASC Expo 2021, based on the theme "Sustainable development of product competitive advantage, operational capabilities and capitalization", was held in Shanghai on September 13, 2021. Times CR8, a commercial representative work of business socialization under Times Commercial, was granted the "Mall China Golden Mall List of Excellent Design 2021" for its keen insight into business socialization needs, its product design that integrates international vision and artistic trends, and its unique innovation in business format planning and brand combination. Its product competitiveness is highly recognized by the industry. Positioned as a "new gathering place for trendy art", Times CR8 will be officially introduced to consumers in December this year.

▲ Times CR8 was granted the Mall China Golden Mall List of Excellent Design 2021

Times CR8: Creating a "New Gathering Place for Trendy Art"

Times CR8 is located in the central business district of Guangzhou South Railway Station, on top of Hanxi Changlong Station, the intersection of Guangzhou Metro Line 3 and Line 7. Its core customer groups cover the three high-end circles of "tourism, commerce and residence", generating abundant natural customer flows every day.

As the business socialization-oriented shopping center flagship of Times Commercial, Times CR8 is committed to bringing a new trendy lifestyle proposal to urban young people from all walks of life with "scene power development + content operation convergence".

In terms of the business format, the project focuses on consumers' social traces from morning to night while building multiple scenes such as an artistic cultural space, a night leisure space, a high-end social space and a must-see trendy space based on the three business formats directed to creative social exchanges, artistic and cultural endeavors, and ideas that are fun and stylish. In terms of space design, fragrance, lighting, sound, food, greenery, water curtains and other elements are logically connected with the stepped gardens. Moreover, trends and art are integrated into the scenes to bring consumers a novel experience. In the process, they highlight the "convergence of five senses".

▲ Times CR8

The Power of Scenario Development: An Original Immersive Social Park

Times CR8, always in the pursuit of quality, has again stepped outside the box to present a unique sensory experience. In order to create an original, immersive social park with a perfect combination of diverse art, spatial aesthetics and commercial architecture based on an international perspective, international designers have been invited to work on the project. They include Mr. Jiang Ping, the founder of EID Architecture and leader in many of the world's most influential architectural projects, and Mr. Li Baozhang, a respected landscape architect and chairman of L&A Design. Vividly conveying the city's image--which integrates contemporary tradition with modernity, nature and humanity from form to content--this environment for city dwellers encourages a return to social interaction.

Modern materials and block design are used to blend modern urban spaces with the traditional "veranda business" culture for which the Lingnan region is known.

▲ A configuration of blocks achieved with skillful use of modern materials

The boundary between the city and the architecture is blurred by organic integration of the building and landscape platform. Thus, the symbiosis of nature and humanity is advocated.

▲ A three-dimensional landscape that unfolds to delight the senses

Combined with declarative, topical art installations, the development offers a variety of comfortable, pleasant spaces for leisure, socialization and shopping.

▲ Diverse experience scenes

Content Operation Convergence: A Source of Social Conversations in the City

Times CR8 is a wonderful social gathering place with multiple fabulous scenes, diverse activities and good products for people to enjoy, and a uniquely tasteful lifestyle center.

It is worth mentioning that Times CR8 will build Guangzhou's first small urban humanistic theater--Times Cloud Screen Theater, which another regional cultural landmark of Times China after Times Museum--to further explore the possibility of crossover social scenarios through various humanistic plays and social activities. Additionally, Times CR8 has invited the leading domestic MOTSE team to offer a cutting-edge new-media art experience and crossover content to suit the curatorial space.

▲ Times Cloud Screen Theater

Times Commercial: A Creator of Beautiful Urban Spaces

As an important event that brings together the business resources of the Asia-Pacific region and provides in-depth services to global shopping centers, retail partners and investment institutions, the annual conference of Mall China has become a weathervane for the development of commercial real estate and shopping centers in China. Times CR8's winning of the award this time demonstrates Times Commercial's ability to explore and create value in shopping-center product innovation.

Centering on the value chain for urban spaces, Times Commercial organically integrates culture, business, production and office through the model of cultural leadership, business empowerment, technology-based production, and smart office based on industry and commerce. It develops diverse products and services, which encompass office, commerce and industry. The total development and management area exceeds 4.5 million square meters. Times Commercial is committed to becoming an outstanding operator of urban spaces in China. Accordingly, it strives to achieve multi-win integrated urban development ecosystem that will empower urban growth and create a more fascinating urban life.